Experiments

November 14, 2012

So we've released a free iPad app to the App Store. And from what my project partner and I are thinking, that is a pretty innovative and useful app.

But so far, no feedback. A few downloads over the first three days when it was listed under the "new applications" category, and then, basically nothing.

And I fear that is not an exception. There are just too many apps. So to stand out and effectively test the idea, we need to involve the right people. And our friends are obviously not enough. To get money out, you need to put money in.

May be it was different at the beginning, at times the Apple App Store contained only a few thousand apps, similar to the situation Microsoft's Store is in right now.

But for Apple's App Store, I guess only aggressive PR and Marketing will bring you in the headlines, which brings me to the point of seeing that, though the Internet isn't, its traffic is already owned. The traffic that flows for the particular interest groups goes from the news sites to the stuff that sells.

And as with so many comparable situations, it's the convenience of the users that caused it.

This traffic path has been solidified beginning with the early days of the HTTP based Internet. And with the plethora of Internet based offers, over time, global search went broken. We got lazy, and we look for products in established channels.

Developers need to accept that they have to pay to reroute the traffic to the product's site, either by putting in a lot of time and contacting the right people, or by paying for ads. I've already did some tests with ads, and - given that I had a pretty limited budget - it simply does not work. It won't get you the traction you need to get your product popular.

But I don't give up. This is not part of me.

At the moment, I have the following ideas to make a product popular, and I will try each of them over the next year:

Well, this looks like that there is quite some work ahead of me, so I'd better continue working right now.